Are your business results suffering because you have become a victim of comfort or certainty? Everything that happens in your business happens at the hands of a human being. Do you find that people come to work every day, ready to be and do their best? Or do you feel you have some employees who could do better or more? We bring a unique perspective to businesses about why people do what they do. We identify what is really happening. We understand and help you understand the behavior of others from a fresh perspective to solve business problems.

Richard S. Trafton, Ph.D. demonstrates techniques for getting the best results from team situations.

Why Do People Do What They Do?

The Old Brain. A relatively primitive portion of the brain, our Old Brain houses emotion. This powerful brain center takes charge when we are fearful or threatened, and we can quickly take action without thought. Our Old Brain protects us from all forms of threat, and drives us to overly simplify complex issues, focus on problems to the exclusion of successes, blame others to avoid responsibility, form stories that explain the world in ineffective ways and more!

Our New Brain. Most of what we look for in business resides in our New Brain – clear and complex thinking, deep analysis, computation, language, creativity and other higher-order brain processing happens here. Yet our New Brain lacks the neurochemical horsepower to exert itself when our Old Brain is engaged. This has a huge impact on business performance.

What Is Really Happening?

The greater the contribution from our people, the better our business results. But the workplace can be frightening – customers call and complain, business results drop, people working together argue and undermine each other.

Businesses spend huge dollars annually to mitigate Old Brain processes without understanding them. Every dollar you put into leadership development, executive development, coaching, team building and the like have as its root cause the power of the Old Brain.

Understanding from a Fresh Perspective

What triggers Old Brain reactions? What do they look like? What do you do when an Old Brain eruption brings progress to a halt? New Brain leaders – those who manage their own old brain processing effectively and help others do the same – can take a business to new heights and unheard-of results.

At the New Brain for Business Institute, we use brain functioning research, psychology, and evolutionary biology as the basis for helping people be their best and do their best. Our ability to translate good science into good business sets us apart from other consulting firms.

We know there is a vacuum of information about the physiology that goes into corporate decision making, even though it is a critical function. The New Brain For Business Institute will fill that vacuum in your organization.