We measure our impact
by your success

We have developed concepts and behaviors that bring the results of brain functioning research, psychology and evolutionary biology into the workplace.

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“We have been working with Rich and Diane for a long time and they have helped us learn about behavior – like not blaming people, or focusing on the future – that really make a difference in how we help people do their best work. They understand our business and ask challenging questions that help us do our best thinking about our business.”

JACK WADE, CEO, ZMicrosystems, San Diego, California

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Your Guide to
a better business

Our book wraps together brain functioning, human psychology and common workplace situations to provide real, everyday actions to truly be your best at work.

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No matter what industry you
are in, our science based
practices translate universally.


Choose from a list of industries below to see case studies and how we can help your business.

We have worked in many other industries besides those listed here - please contact us to talk about your specific business

New Brain For Business

Video Insights View All

New Brain For Business Youtube

In the first of a six-part series, Dr. Rich Trafton talks to an "All-Hands" meeting at a client about how the way our brains are wired influences the way we behave in the workplace.

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Video Insights View All

In the first of a six-part series, Dr. Rich Trafton talks to an "All-Hands" meeting at a client about how the way our brains are wired influences the way we behave in the workplace.

Success Stories View All

VP, Quality Assurance
"Rich’s ability to understand what goes on behind the thought processes we forge together to..."   Rick Elliott VP, Quality Assurance
VP US Partnerships | Producer
"As soon as I came across Rich and Diane’s work, I recognized it for what..."   Jay Levin VP US Partnerships | Producer
Director Human Resources
"I have known Diane for over ten years. We have partnered together on many successful..."   Michael C. Sracic, Sr. Director Human Resources

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"A New Brain for Business" wraps together brain functioning, human psychology and common workplace situations to provide real, everyday actions to truly be your best at work. Buy Now

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